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Studies & Opinions |
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Domain
Name Lessons from Napster (September 4, 2008)
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ICANN’s
Allocation Method for New TLDs (August 14, 2008)
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Domain
Names in Retro Branding (August 10, 2008)
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Thoughts
on Domain
Name Investing for Newbies (July 28, 2008)
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Optimize
for Visitors First, Search Engines Second (July 28, 2008)
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ICANN’s
Grand Waste of Your Time (July 2, 2008)
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Take
Action: Your Domain Names Are Losing More Than You Realize!
(July 2, 2008)
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Long
Live the Neodomainers: The Domain Game, Good or Bad
(May 25, 2008)
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Domain-Name
Error Redirect: Incentives and Solutions (May 25, 2008)
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Best
for AdWords, Bad For You (February 6, 2008)
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Generic
Domain Names Bolster Your Brands (February 6, 2008)
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Thoughts on Hedging
Domain-Name Price Risk (February 6, 2008)
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Superlatives
and Typos in Domain Name Branding (February 6, 2008)
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Typosquatting:
A Solution (February 6, 2008)
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Targeted
Keyword Advertising, Not Blind Long Tail (December 18, 2007)
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Reinforcing
Brand Names With Typo Domains (December 18, 2007)
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Alternative
Mechanisms for IP-Related Domain Name Registrations (December
11, 2007)
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Comparing
Solutions to Repugnant Domain Tasting (December 11, 2007)
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Domainers,
IP Strategists Partnership (November 10, 2007)
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Domain
Tasting: A Solution (August 14, 2007)
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Expired
Domain Snapping: Does It Create or Destroy Value?
(August 14, 2007)
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Domainer–Madison
Avenue Reconciliation (August 14, 2007)
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Madison
Avenue & Domain Names (January 31, 2007)
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Value
in Direct Navigation: Empirical Evidence (October 5, 2006)
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Direct
Navigation: Marketing Implications (October 5, 2006)
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Optimizing
Ad and Domain Name Keyword Suggestion Tools (May 10, 2006)
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Keyword
Marketing & Domain Names: An Integrated Approach (April
24, 2006)
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Optimizing
Search Engine Presence With Domain Name Portfolios (April
7, 2006)
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Roles
of Corporate Domain Names (October 10, 2005; Revised April
7, 2006)
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Funding
Domain Name Ventures (March 2006)
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Branding
Hierarchy and Premiums Among gTLDs (January 6, 2006)
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Branding
Strategy: The TLD Dimension (November 28, 2005)
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Discussing
Domain Names: A Framework (October 14, 2005)
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Increasing
Domain Name Industry Pie (October 10, 2005)
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Roles of ROI
and VaR in Online Marketing (August 12, 2005)
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Pitfalls
In Measuring And Implementing PPC ROI (July
23, 2005)
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Brandable
vs. Traffic Names (June 17, 2005)
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Parking vs.
Leasing (June 17, 2005)
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Domain
Name Parking, Search Engine Convergence
(April 5, 2005)
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WLS is Anti-consumer,
Anti-efficiency, Anti-shareholders (March 23, 2004)
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A Proposed
Service To Compete With VeriSign’s WLS (March 23, 2004)
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How
Much to Lease Your Domain Name For? (March 8, 2004)
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