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Studies & Opinions:

Go Only for Big Bang gTLD Rebranding
If you’re considering rebranding under a new gTLD, go with a comprehensive big bang. A recent study by professors Dale Miller, Bill Merrilees, and Raisa Yakimova finds that success comes when senior management makes an unweaving commitment based on proactive analyses of the entire value-chain, with buy-in and input from employees and suppliers. (January 4, 2015)

Phishing Costs Companies over $411 Million per Alert
Phishing blindsides businesses' best defenses and takes a toll whose price tag still hasn't been pinned down. Here's one estimate: $441 million per attack, according to a recent study of the cybercrime's effect on stock market data (market value, volume of shares traded, and stock volatility) of global firms. (February 10, 2015)

Getting New gTLDs’ Sales Drovers Right: Simulations Are Key
The new gTLDs won't survive unless registries learn simulation techniques, the only way to understand how sales drivers interact.  (February 4, 2015)


More Evidence Why Doing Good Pays Off and Love Doesn't

The new gTLDs program can't succeed unless two things happen. The approved registries must do good, and ICANN must weed out applicants who are in love. This is to say that registries should put users’ good first, and applicants shouldn’t get the nod unless their motive is economic and/or social viability. (February 26, 2015)


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