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Studies & Opinions:

Phishing Costs Companies over $411 Million per Alert
Phishing blindsides businesses' best defenses and takes a toll whose price tag still hasn't been pinned down. Here's one estimate: $441 million per attack, according to a recent study of the cybercrime's effect on stock market data (market value, volume of shares traded, and stock volatility) of global firms. (February 10, 2015)

Choose a gTLD for Love or for Added Value?
The decision to bid for a new gTLD can be driven by reason or by love. Either the applicant practices strategic and financial valuation, or the applicant falls for an idea implicit in the gTLD.  The second group had better be very lucky or have some motivation besides profit. They enjoy little chance of economic viability. Worse, they follow up their poor initial selection with similar bad calls about their marketing message. They listen to their hearts, and their hearts keep making things worse. This essay outlines situations that enforce this kind of thinking: the self-referential kind, where self preferences take the place of analytics. (March 3, 2015)

Don’t Confuse Brand and Category-Label new gTLDs
The domain name industry gets brand and label confused. A brand sums up what makes a company unique to its customers. A label tells what category a company goes in; it sums up what the product has in common with other products of that type. Sedan and SUV are category labels; Volvo is a brand, one that means safety to customers. (March 11, 2015)

Getting New gTLDs’ Sales Drovers Right: Simulations Are Key
The new gTLDs won't survive unless registries learn simulation techniques, the only way to understand how sales drivers interact.  (February 4, 2015)


More Evidence Why Doing Good Pays Off and Love Doesn't

The new gTLDs program can't succeed unless two things happen. The approved registries must do good, and ICANN must weed out applicants who are in love. This is to say that registries should put users’ good first, and applicants shouldn’t get the nod unless their motive is economic and/or social viability. (February 26, 2015)


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