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Studies & Opinions:

Success Factors for New gTLDs Program
The success of the new gTLDs program depends on the actions of the winning registries and on ICANN’s allocation policies for the second round of applications. A successful landscape would be dominated by only a few registries but would be less confusing for users. (September 1, 2014)

Critical Look at New gTLD Registries’ Tactics
The essay outlines some faulty decisions by new gTLD registries. The purpose is to guide future expansions and, hopefully, adjust some of the decisions that current registries have adopted, including demand prediction, pricing, marketing, doing good versus not doing good, and launch date. (September 9, 2014)

Limitations of .Brand Search Engines
The essay outlines the necessary success factors for a niche search engine and raises doubt regarding the role of .Branding in niche engines' success. (September 1, 2014)

2nd Round gTLDs: The Good, The Bad, and the Ugly
The essay outlines the advantages (good) and threats (bad) that can make or break a gTLD, and the eternal fact that some applications will doom themselves to failure (ugly). (September 16, 2014)


Infographic : launch dates of new gTLDs

From November 2013 to June 2015 the internet landscape will change as 617 new gTLDs (generic top level domains) will go live. TO give you an overview European Domain Centre has created an infographic which summons up the expected launch dates. The first new gTLD came out on 1st Nov, and since then around fifteen others have appeared such as .guru, .diamonds, .bike and .tattoo.

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