Success Factors for New gTLDs Program
The success of the new gTLDs program depends on the actions of the winning registries and on ICANN’s allocation policies for the second round of applications. A successful landscape would be dominated by only a few registries but would be less confusing for users. (September 1, 2014)
Critical Look at New gTLD Registries’ Tactics
The essay outlines some faulty decisions by new gTLD registries. The purpose is to guide future expansions and, hopefully, adjust some of the decisions that current registries have adopted, including demand prediction, pricing, marketing, doing good versus not doing good, and launch date.
(September 9, 2014)
New gTLDs’ Sales Force a Bottleneck?
A number of the new generic Top-Level Domains (gTLDs) have not fared well, as reflected in the dismal domain registrations. My point: Behind all these explanations there may be another, the lack of decent sales force strategies. (October 8, 2014)
Limitations of .Brand Search Engines
The essay outlines the necessary success factors for a niche search engine and raises doubt regarding the role of .Branding in niche engines' success. (September 1, 2014)
2nd Round gTLDs: The Good, The Bad, and the Ugly
The essay outlines the advantages (good) and threats (bad) that can make or break a gTLD, and the eternal fact that some applications will doom themselves to failure (ugly). (September 16, 2014)
How Buying the Right Domain Name Is Different
The essay outlines a typical information-gathering process for online purchasing decisions and demonstrates why a different approach is needed when buying a domain name.
(September 22, 2014)
The Online World Is Not Flat: The Need for Geo gTLDs
The post outlines location factors that make the online world not as flat as some have claimed. I then outline the impact of these factors on the demand for new gTLDs. (October 11, 2014)