Costly Domain Name Price Comparison Sites
Price comparison sites, including those for domain registrations, are supposed to benefit buyers. Do they? Recent theory and practice suggest a friend-and-foe relationship. (August 12, 2015)
Do New gTLDs Disrupt .com?
The essay examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous generic Top-Level Domains (gTLDs), such as .biz, .info and .mobi.
(August 24, 2015)
Making Sense of Google's .xyz gTLD Branding
Google has a newly created parent, a holding company that is now its official owner. Of course, Google will keep using its extremely well-known name for its core search and related businesses. But the company now operates under an entity known as Alphabet—to give its name with extension, Alphabet.xyz. Here specialists in gTLDs may be scratching their heads. Why .xyz? Why this little-known domain for one of the world's great corporations? (August 16, 2015)
Online Reviews Provide Insights into gTLD Customers’ Needs
There is a high degree of uncertainty when launching a product, and new gTLDs are no exception. However, registries that have introduced them—or will introduce them in the second round of new gTLDs—can improve their odds. A key move: go to established domain name forums and check out their specialized sections for new gTLDs. What users say there can help companies refine tactics and strategy. (August 31, 2015)