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Studies & Opinions:

New gTLDs' Success Drivers
The essay demonstrates that success factors differ across generic Top-Level Domains (gTLDs) depending on their implied signal/message. Success drivers can be grouped into four: community, location, generic keywords, and competitors to .com. I discuss their marketing implications. (January, 24, 2014)

How to Best Enhance Your Brand with New gTLDs
The essay examines the breadth of new generic Top-Level Domain (gTLD) registrations needed for best enhancing a .Brand. And if you don’t own .Brand, what should the scope of your new gTLD strategy be? (February 4, 2014)

Advantages of gTLD Portfolio Ownership
The essay outlines the advantages to owners of managing a portfolio of gTLDs. The advantages can lead to concentrations of ownership in a few hands, which is unavoidable but not necessarily harmful to consumers. Moreover, some of the advantages can lead to profitable complementary business models. (January, 24, 2014)

Conditions for Launching your .Brand
The essay addresses the factors affecting any decision to rebrand under a new Top-Level Domain (TLD). Depending on the TLDs owned by the competing companies, rebranding can be critical, merely advantageous, or a matter of wait-and-see. (February 4, 2014)

Infographic : launch dates of new gTLDs

From November 2013 to June 2015 the internet landscape will change as 617 new gTLDs (generic top level domains) will go live. TO give you an overview European Domain Centre has created an infographic which summons up the expected launch dates. The first new gTLD came out on 1st Nov, and since then around fifteen others have appeared such as .guru, .diamonds, .bike and .tattoo.


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